The Levy brothers take a simple yet often forgotten premise: portraying a world they are very familiar with (a silk shop owned by their father, “Negro” Levy, located in the Once neighborhood in Buenos Aires) and try to make it attractive for the people who are less familiar with, or just plain don’t know of it at all. The world they are focusing on is a group of men who are neither soldiers, engineers, a 5 men soccer team, nor a band of comedians; they are salesmen. Salesmen of quality fabrics for party dresses, fabrics they themselves will never wear and yet sell like lions to a legion of brides, bridesmaids, and birthday girls who walk up and down Azcuénaga street in search of a little glamour.